The illicit practice concerns in particular the processing of data relating to the user's IP address even if this is truncated, it represents personal data considered non anonymous given Google's ability to enrich it with other information in its possession. of the system. The Guarantor has therefore warned all Italian managers of websites, public and private, about the illicit transfer of a large amount of data to the United States through the current Google Analytics system. Which the new version of Google Analytics solves! GA and Machine Learning to overcome the limits to tracking imposed by privacy Privacy and Google Analytics As we said previously, today a lot of data can be lost due to lack of consent to tracking via cookies since many people do not consent . Google has therefore thought of tools and methodologies that, in a combined way, can overcome these starting points. How? By developing a system based on machine learning principles such as GA.
Google Analytics Machine Learning The objective is to provide photo editing servies companies' marketing departments with insights that are collected in a predictive manner . Warning if you make the mistake of collecting unauthorized information, you can eliminate it extremely easily through the particularly friendly user interface. What are the advantages of switching to GA ? As we have already indicated, the "obligatory" transition to GA is close, but not immediate. Yet, there are many factors that push companies to make this step as soon as possible to immediately exploit multiple advantages.
Advanced features at the service of companies the advanced features of Google Analytics allow you to rely on advanced measurement techniques for tracking specific events that were not possible through Universal Analytics except through programming in the site code . Benefits of Google Analytics The events that can be collected automatically are views of individual pages ; clicks relating to links leaving the website ; scrolls performed on the page; file downloads ; internal site searches ; interactions inherent to videos. Overall, we are talking about extremely important activities in relation to the marketing campaigns that are set up by companies. |
