They may behave differently with

The concept of “fold” (the central part of the letter) is also introduced - this is the best place to place your proposal. Note the top of the letter is above the fold, the bottom of the letter is below the fold. Graphic explaining how four personality types shop and read newsletters How to create a letter that suits different psychological types of consumers? As mentioned above, subscriber activity can be increased if you include elements in your newsletter that will appeal to all four buyer psychotypes.

This is not so easy, but it is still possible Portuguese Timor Email List without completely reworking the existing templates. The problem is that your consumers and subscribers are not a pure psychotype.  different products and services or in situations where they are buying a product for a company or for themselves.



For example, I am spontaneous when buying things for myself and competitive when buying goods for a company. The emails from stores and travel agencies that impress me the most are simple, have a strong call to action, strong photos, and contain clear instructions telling me what to do.