Why is website accessibility essential

Digital marketing efforts that can aid your business in an uncertain economy Social media – It’s estimated that billions of people worldwide use social media. It clearly isn’t going anywhere, especially since it’s free, and won’t be affected by the need for budgeting during a crisis. For that reason, it’s critical that you keep growing your social media presence. Facebook, Instagram, Twitter, and most other social media services are free to use. During a downturn, you need to focus on retaining your existing customer base. Keeping up engagement with them on social media will help to ensure you don’t lose the support you already have.

Take this time to try and make your audience feel supported. They will Photo Editing Services  remember it going forward. This is also a good opportunity to determine which of your social media accounts are performing the best. Where do you have the most engagement? Prioritize posting to that page and be available to reply to comments or messages. Content – During an economic downturn, it’s important to really consider what type of content you are posting to your blog or social media. Does it make sense in the current climate? Is it written in a tone.



That you want associated with your brand? People are facing hard times, and, as is always the case when it comes to content marketing, it’s important to keep it relevant. When the country is experiencing a downturn, everyone is feeling the effects. Take the opportunity to speak to that. Consider creating and promoting content that offers people advice about navigating the current economic challenges or lifts their spirits. Make sure that what you’re posting is useful to your audience.