These provide a solid foundation for you to work with. Please refer to the following sources of information: Customer data User surveys Web analytics Customer reviews Documented observations and experiences 2. Set focus In this phase it is important to determine which group of people you are focusing on. Your company or product may be aimed at multiple target groups. If this is the case, it is best to create a separate empathy map for each group.
Also determine the context in which the target group person is viewed. Then you also define the goal of the empathy map. What purpose does it serve? What insights do you Phone Number List want to gain? If you don't have a clear goal in mind, you risk getting lost in irrelevant aspects. 3. Brainstorm and capture ideas In this phase the aim is for the participants to collect impulses and write on post-its what comes to mind about the different segments. To do this, focus on the questions just mentioned.
The post-its are then assigned to the appropriate fields. You should allow approximately five to ten minutes to complete each segment. 4. Revise and The final step is to discuss the results of the brainstorming phase with the other participants. The Empathy Map is now filled with notes from your team members. Filter out which ideas are particularly important and look for patterns. Are there many similar ideas that can be reduced to one central idea? Empathy Map vs. |
