What precautions to take?

To start content marketing campaigns for industry, you need to think like a businessman and decision maker.

When you go to buy equipment or raw materials, what do you want?

Of course, price is an important factor, but not a determining factor.

The buyer will certainly want to know about the ben Chinese Overseas Asia Number Data efits that the equipment brings to the industry in terms of productivity, savings, handling and how it can be productively added to the professional routine.

In cases of raw materials, knowing deadlines and the logistics chain is essential to make a choice between suppliers that does not compromise production and the factory floor.

Therefore, all your content needs to be well planned to be targeted in a way that achieves the objectives.



Planning is the most important part and we wouldn't be able to talk about it in a single content.

But, as a general rule, you need to:

Analyze the market in which your industry operates;
Identify your target audience;
Know which channels will be worked;
Create an action plan for each channel;
Know competitors’ content;
Use suitable content for channels such as: blog, social networks , email marketing, among others;
Track all the results of each campaign created;
Avoid campaigns that yield little results;
Count on the guidance of inbound marketing professionals .
Well-conducted content marketing strategies generate 3 times more leads (contacts) and cost on average 62% less than traditional marketing campaigns .

This reason alone is enough to start promoting your industry online.