What are the aims of this identity and website refresh

Over the years, we have discovered the difficulties of creating a human-centric and quirky brand. The recurring presence of team photos on the site created confusion among visitors who sometimes took us for an agency. Our superheroes are hard to shake off, as is the “startup” label.

In the meantime, our gradient from blue to green has been Phone Number Data copied, worked and reworked. The frames on our website lacked curves while the navigation between pages seemed to age overnight. So, we took on this refresh with a desire to pass a milestone and to be recognised as an innovative and reliable software publisher. It is therefore firstly about brand strategy. The second aim is related to the website and lead generation. Naturally, we had a very high average conversion rate on the site of.



Over the first eight months of 2019. But we felt that we could do even better, particularly on product-related requests. This new website should therefore give visitors a desire to leave their contact information. How what we didn’t want has led to the final result When refreshing an identity and website, one usually starts with specifications listing what you want.