Persona is the typical profile of your ideal customer

If you answered no to the previous question, you will probably answer no to this question. If you have not planned your actions, you cannot be regular in their implementation. Quite simply because there will always be a daily emergency that will take up your time. To generate return on investment with the Inbound Marketing strategy, it is essential to carry out all the necessary actions to attract visitors to your website, convert them into leads and then nourish their purchasing considerations to bring them to maturity.


Some companies simply communicate on social media, publish Albania WhatsApp Number a blog post from time to time and say they are doing Inbound Marketing. No it is wrong. Inbound Marketing requires between . and . days per week  for a fulltime person  to generate results! . Did you work well on your Personas? Ah, Personas, vast subject! If you do Inbound Marketing, you must have heard of the Buyer Persona. As a reminder, a .





The Persona is the starting point of your Inbound Marketing strategy since it allows you to define your editorial line  themes, formats, keywords  and the levers to activate to attract and retain the attention of your target. The challenge for your Inbound strategy send the right message to the right person, at the right time and in the right place. create an emailing send the right message to the right person at the right time But the problem that I encounter very very far too often! is that companies have not realized the importance of Personas work . How did you work on your Personas?