How to increase your e-commerce sales and boost your brand?
o you have an e-commerce site and you can't sell everything you want? This situation may sound familiar to you. If you just nodded, this post is for you!video cameraVideo version of this post
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As you may know, the primary objective of any online store is to increase its sales and, to do so, it is necessary to implement a 360 marketing plan that helps to boost the online store . However, we may encounter different situations that prevent us from achieving the expected results.
And it is that, no matter how many marketing actions you carry out (such as social networks, advertisements, content marketing, etc.), it is possible that you have a basic error: not converting these visits into sales. Faced with this, it is normal to wonder what to do to increase your ecommerce sales .
In this article we propose the solution. Let's see what these situations are, what we should focus on in each of them to solve them and, thus, see an increase in sales as a result. Keep reading!
Increase your e-commerce sales 1
Increasing your e-commerce sales: what stage is the problem at?
Before going into more detail, the first step to take is to identify which phase of the process we need to focus on, since it is causing us to lose opportunities. In inbound marketing, we like to talk about the 4 phases that every strategy has. These are:
Attraction : This is the first of the phases and focuses on getting qualified visits to your website.
Conversion : As its name suggests, in this phase of the process, the conversion of a lead into a client is worked on through marketing automation and lead nurturing techniques.
Closing : Once the lead nurturing actions bear fruit, we reach the closing phase, in which the lead definitively becomes a client.
Loyalty : Once you have a customer, this doesn't have to stop. Think about all the effort you've made to convert a visitor to your website into a customer. As you can see, it's a lot, so you should continue to maintain contact with the customer in order to build loyalty.
Increase your ecommerce sales 2
Most current marketing techniques focus on the customer attraction and closing phases, but largely neglect the conversion to registration and loyalty phases. Taking this into account, there are two fundamental, and very different, problems that you may be falling into:
Problem in the closing phase → the website receives many visits but they do not convert into customers.
Problem in the attraction phase → little traffic and few customers, [url=https://linedata.site]line data[/url] unknown page that does not receive enough visits and therefore is not reaching potential customers
Of these two problems, in this article we are going to focus on the first situation so that you can convert visitors into clients. Do you dare to put it into practice?
*If your case is the second one, don't worry. What you have to do in this case is to make your company better known. How? Through a content marketing strategy , presence on social networks , online advertising , promotion at events , optimizing your page , etc. You will find an article about each of the strategies in case it helps you.
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