The total number of views
[i=s] 本帖最後由 parvej64 於 2023-10-17 14:25 編輯 [/i]Phrase matching – narrows down the range of terms for which our ad will appear. Our ads won't show if a word is added in the middle of a phrase or if the order of the words in the entire phrase changes. Exact match - causes ads to be displayed in search results only for exactly matched terms and their very similar variations containing spelling errors, abbreviations, prepositions, conjunctions, articles. They are especially useful when we want our ads to be displayed for keywords with a large reach, but not to be clicked on for low-sales queries. Less popular phrases Campaigns focused on the most popular keywords with a reach of thousands of queries per month usually require a large budget.
Therefore, in the case of campaigns with a small budget, the solution may be to focus on slightly less popular slogans, e.g. those generating - queries per month. Sticking to our watches, these will be phrases such as " g-schock men's watch black " or " g-schock women's watch white ". These types [color=#000][font=Arial][size=10pt][url=https://www.photoeditorph.com/photo-retouching/]photo retouching[/url] of terms (especially when matched appropriately - to phrases, exact matches or those containing modifiers) allow us to display an ad to a customer who is looking for a very specific product. Assuming we have this product, we can directly serve it to him through advertising. Less popular keywords are often cheaper as well. Therefore, they allow us to reduce our cost per click on an ad or increase CTR clicks to impressions ratio. [/size]
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Niche phrases Niche phrases are very specific, often extensive keywords. They answer specific queries, e.g. " Casio G-Schock Mudman watch ". Theoretically, with a low budget, we can cover all several dozen inquiries about this watch with our advertising. To sum up, in my opinion, it is better to have slogans in your campaign that are less popular, but allow us (with our budget) to have a high share in of this slogan, than slogans with a large reach, but give us a small share in the total number of views of the slogan with due to the small campaign budge.
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